Meet the LCS Executive Leadership Team

Through servant leadership, the LCS Family of Companies is dedicated to serving seniors and developing the next generation of leaders in our field. Our culture, talent, and vision are critical drivers for success and set up each LCS Company to perform at its highest potential for generations to come.

Rick Westermann

Nov 4, 2021, 12:27 PM
Name : Rick Westermann
Position : Senior Vice President/Chief Marketing Officer

In his role as senior vice president/chief marketing officer, Rick Westermann drives competitive positioning and improved brand experiences across the LCS Family of Companies. Using his knowledge and experience in community marketing and sales, he leads a team focused on growing the LCS brand through new technology, content, and transformative experiences. Rick’s leadership helped his team exceed all-time inquiry and sales records, launched the company’s SalesFIRST standards, introduced critical new marketing and sales technologies, and has played a role in key community development strategies across the company. 
  
Rick joined LCS in 2018 as the vice president/senior director of marketing and sales for the rental division for Life Care Services. He has served in leadership roles with the LCS Innovation Council and the EverSafe 360° Task Force. He is a member of Argentum and a graduate of their inaugural LEAD program. Prior to LCS, Rick served on the Senior Leadership Team at A Place for Mom as the Vice President of Partner Services and with Leisure Care as their National Sales & Marketing Manager. Rick holds a bachelor's degree in both business and history from Luther College in Decorah, Iowa. 

Rick Westermann Photo

LCS Leadership Team

Rick Westermann

Nov 4, 2021, 12:27 PM
Name : Rick Westermann
Position : Senior Vice President/Chief Marketing Officer

In his role as senior vice president/chief marketing officer, Rick Westermann drives competitive positioning and improved brand experiences across the LCS Family of Companies. Using his knowledge and experience in community marketing and sales, he leads a team focused on growing the LCS brand through new technology, content, and transformative experiences. Rick’s leadership helped his team exceed all-time inquiry and sales records, launched the company’s SalesFIRST standards, introduced critical new marketing and sales technologies, and has played a role in key community development strategies across the company. 
  
Rick joined LCS in 2018 as the vice president/senior director of marketing and sales for the rental division for Life Care Services. He has served in leadership roles with the LCS Innovation Council and the EverSafe 360° Task Force. He is a member of Argentum and a graduate of their inaugural LEAD program. Prior to LCS, Rick served on the Senior Leadership Team at A Place for Mom as the Vice President of Partner Services and with Leisure Care as their National Sales & Marketing Manager. Rick holds a bachelor's degree in both business and history from Luther College in Decorah, Iowa. 

Rick Westermann Photo

Life Care Services Leadership Team

Rick Westermann

Nov 4, 2021, 12:27 PM
Name : Rick Westermann
Position : Senior Vice President/Chief Marketing Officer

In his role as senior vice president/chief marketing officer, Rick Westermann drives competitive positioning and improved brand experiences across the LCS Family of Companies. Using his knowledge and experience in community marketing and sales, he leads a team focused on growing the LCS brand through new technology, content, and transformative experiences. Rick’s leadership helped his team exceed all-time inquiry and sales records, launched the company’s SalesFIRST standards, introduced critical new marketing and sales technologies, and has played a role in key community development strategies across the company. 
  
Rick joined LCS in 2018 as the vice president/senior director of marketing and sales for the rental division for Life Care Services. He has served in leadership roles with the LCS Innovation Council and the EverSafe 360° Task Force. He is a member of Argentum and a graduate of their inaugural LEAD program. Prior to LCS, Rick served on the Senior Leadership Team at A Place for Mom as the Vice President of Partner Services and with Leisure Care as their National Sales & Marketing Manager. Rick holds a bachelor's degree in both business and history from Luther College in Decorah, Iowa. 

Rick Westermann Photo

LCS Development Leadership Team

Rick Westermann

Nov 4, 2021, 12:27 PM
Name : Rick Westermann
Position : Senior Vice President/Chief Marketing Officer

In his role as senior vice president/chief marketing officer, Rick Westermann drives competitive positioning and improved brand experiences across the LCS Family of Companies. Using his knowledge and experience in community marketing and sales, he leads a team focused on growing the LCS brand through new technology, content, and transformative experiences. Rick’s leadership helped his team exceed all-time inquiry and sales records, launched the company’s SalesFIRST standards, introduced critical new marketing and sales technologies, and has played a role in key community development strategies across the company. 
  
Rick joined LCS in 2018 as the vice president/senior director of marketing and sales for the rental division for Life Care Services. He has served in leadership roles with the LCS Innovation Council and the EverSafe 360° Task Force. He is a member of Argentum and a graduate of their inaugural LEAD program. Prior to LCS, Rick served on the Senior Leadership Team at A Place for Mom as the Vice President of Partner Services and with Leisure Care as their National Sales & Marketing Manager. Rick holds a bachelor's degree in both business and history from Luther College in Decorah, Iowa. 

Rick Westermann Photo

LCS Real Estate Leadership Team

Rick Westermann

Nov 4, 2021, 12:27 PM
Name : Rick Westermann
Position : Senior Vice President/Chief Marketing Officer

In his role as senior vice president/chief marketing officer, Rick Westermann drives competitive positioning and improved brand experiences across the LCS Family of Companies. Using his knowledge and experience in community marketing and sales, he leads a team focused on growing the LCS brand through new technology, content, and transformative experiences. Rick’s leadership helped his team exceed all-time inquiry and sales records, launched the company’s SalesFIRST standards, introduced critical new marketing and sales technologies, and has played a role in key community development strategies across the company. 
  
Rick joined LCS in 2018 as the vice president/senior director of marketing and sales for the rental division for Life Care Services. He has served in leadership roles with the LCS Innovation Council and the EverSafe 360° Task Force. He is a member of Argentum and a graduate of their inaugural LEAD program. Prior to LCS, Rick served on the Senior Leadership Team at A Place for Mom as the Vice President of Partner Services and with Leisure Care as their National Sales & Marketing Manager. Rick holds a bachelor's degree in both business and history from Luther College in Decorah, Iowa. 

Rick Westermann Photo

CPS Leadership Team

Rick Westermann

Nov 4, 2021, 12:27 PM
Name : Rick Westermann
Position : Senior Vice President/Chief Marketing Officer

In his role as senior vice president/chief marketing officer, Rick Westermann drives competitive positioning and improved brand experiences across the LCS Family of Companies. Using his knowledge and experience in community marketing and sales, he leads a team focused on growing the LCS brand through new technology, content, and transformative experiences. Rick’s leadership helped his team exceed all-time inquiry and sales records, launched the company’s SalesFIRST standards, introduced critical new marketing and sales technologies, and has played a role in key community development strategies across the company. 
  
Rick joined LCS in 2018 as the vice president/senior director of marketing and sales for the rental division for Life Care Services. He has served in leadership roles with the LCS Innovation Council and the EverSafe 360° Task Force. He is a member of Argentum and a graduate of their inaugural LEAD program. Prior to LCS, Rick served on the Senior Leadership Team at A Place for Mom as the Vice President of Partner Services and with Leisure Care as their National Sales & Marketing Manager. Rick holds a bachelor's degree in both business and history from Luther College in Decorah, Iowa. 

Rick Westermann Photo