Meet the LCS Executive Leadership Team

Through servant leadership, the LCS Family of Companies is dedicated to serving seniors and developing the next generation of leaders in our field. Our culture, talent, and vision are critical drivers for success and set up each LCS Company to perform at its highest potential for generations to come.

Rick Westermann

Nov 4, 2021, 12:27 PM
Name : Rick Westermann
Position : Senior Vice President/Chief Marketing Officer

In his role as senior vice president/chief marketing officer, Rick Westermann oversees competitive positioning for all Life Care Services communities and the brand experience for LCS. Utilizing his knowledge and experience in community marketing and sales, Rick leads a team focused on growing the LCS brand through new technology, content, and transformative experiences. Rick brings his comprehensive knowledge in senior living, sales management, marketing, and business development to elevate the competitive positioning across the LCS Family of Companies.

At LCS, Rick previously led sales and marketing for all rental communities and served on the Innovation Council and the EverSafe 360° Task Force. He is a member of Argentum and a graduate of their inaugural LEAD program. Prior to LCS, Rick served on the Senior Leadership Team at A Place for Mom as the Vice President of Partner Services and with Leisure Care as their National Sales & Marketing Manager. Rick holds a bachelor's degrees in business and history from Luther College in Decorah, Iowa.

Rick Westermann Photo

LCS Leadership Team

Rick Westermann

Nov 4, 2021, 12:27 PM
Name : Rick Westermann
Position : Senior Vice President/Chief Marketing Officer

In his role as senior vice president/chief marketing officer, Rick Westermann oversees competitive positioning for all Life Care Services communities and the brand experience for LCS. Utilizing his knowledge and experience in community marketing and sales, Rick leads a team focused on growing the LCS brand through new technology, content, and transformative experiences. Rick brings his comprehensive knowledge in senior living, sales management, marketing, and business development to elevate the competitive positioning across the LCS Family of Companies.

At LCS, Rick previously led sales and marketing for all rental communities and served on the Innovation Council and the EverSafe 360° Task Force. He is a member of Argentum and a graduate of their inaugural LEAD program. Prior to LCS, Rick served on the Senior Leadership Team at A Place for Mom as the Vice President of Partner Services and with Leisure Care as their National Sales & Marketing Manager. Rick holds a bachelor's degrees in business and history from Luther College in Decorah, Iowa.

Rick Westermann Photo

Life Care Services Leadership Team

Rick Westermann

Nov 4, 2021, 12:27 PM
Name : Rick Westermann
Position : Senior Vice President/Chief Marketing Officer

In his role as senior vice president/chief marketing officer, Rick Westermann oversees competitive positioning for all Life Care Services communities and the brand experience for LCS. Utilizing his knowledge and experience in community marketing and sales, Rick leads a team focused on growing the LCS brand through new technology, content, and transformative experiences. Rick brings his comprehensive knowledge in senior living, sales management, marketing, and business development to elevate the competitive positioning across the LCS Family of Companies.

At LCS, Rick previously led sales and marketing for all rental communities and served on the Innovation Council and the EverSafe 360° Task Force. He is a member of Argentum and a graduate of their inaugural LEAD program. Prior to LCS, Rick served on the Senior Leadership Team at A Place for Mom as the Vice President of Partner Services and with Leisure Care as their National Sales & Marketing Manager. Rick holds a bachelor's degrees in business and history from Luther College in Decorah, Iowa.

Rick Westermann Photo

LCS Development Leadership Team

Rick Westermann

Nov 4, 2021, 12:27 PM
Name : Rick Westermann
Position : Senior Vice President/Chief Marketing Officer

In his role as senior vice president/chief marketing officer, Rick Westermann oversees competitive positioning for all Life Care Services communities and the brand experience for LCS. Utilizing his knowledge and experience in community marketing and sales, Rick leads a team focused on growing the LCS brand through new technology, content, and transformative experiences. Rick brings his comprehensive knowledge in senior living, sales management, marketing, and business development to elevate the competitive positioning across the LCS Family of Companies.

At LCS, Rick previously led sales and marketing for all rental communities and served on the Innovation Council and the EverSafe 360° Task Force. He is a member of Argentum and a graduate of their inaugural LEAD program. Prior to LCS, Rick served on the Senior Leadership Team at A Place for Mom as the Vice President of Partner Services and with Leisure Care as their National Sales & Marketing Manager. Rick holds a bachelor's degrees in business and history from Luther College in Decorah, Iowa.

Rick Westermann Photo

LCS Real Estate Leadership Team

Rick Westermann

Nov 4, 2021, 12:27 PM
Name : Rick Westermann
Position : Senior Vice President/Chief Marketing Officer

In his role as senior vice president/chief marketing officer, Rick Westermann oversees competitive positioning for all Life Care Services communities and the brand experience for LCS. Utilizing his knowledge and experience in community marketing and sales, Rick leads a team focused on growing the LCS brand through new technology, content, and transformative experiences. Rick brings his comprehensive knowledge in senior living, sales management, marketing, and business development to elevate the competitive positioning across the LCS Family of Companies.

At LCS, Rick previously led sales and marketing for all rental communities and served on the Innovation Council and the EverSafe 360° Task Force. He is a member of Argentum and a graduate of their inaugural LEAD program. Prior to LCS, Rick served on the Senior Leadership Team at A Place for Mom as the Vice President of Partner Services and with Leisure Care as their National Sales & Marketing Manager. Rick holds a bachelor's degrees in business and history from Luther College in Decorah, Iowa.

Rick Westermann Photo

CPS Leadership Team

Rick Westermann

Nov 4, 2021, 12:27 PM
Name : Rick Westermann
Position : Senior Vice President/Chief Marketing Officer

In his role as senior vice president/chief marketing officer, Rick Westermann oversees competitive positioning for all Life Care Services communities and the brand experience for LCS. Utilizing his knowledge and experience in community marketing and sales, Rick leads a team focused on growing the LCS brand through new technology, content, and transformative experiences. Rick brings his comprehensive knowledge in senior living, sales management, marketing, and business development to elevate the competitive positioning across the LCS Family of Companies.

At LCS, Rick previously led sales and marketing for all rental communities and served on the Innovation Council and the EverSafe 360° Task Force. He is a member of Argentum and a graduate of their inaugural LEAD program. Prior to LCS, Rick served on the Senior Leadership Team at A Place for Mom as the Vice President of Partner Services and with Leisure Care as their National Sales & Marketing Manager. Rick holds a bachelor's degrees in business and history from Luther College in Decorah, Iowa.

Rick Westermann Photo