Leadership focused on serving seniors.

Our leadership team follows the servant-leadership philosophy. A servant-leader promotes the growth and well-being of people by sharing power and putting the needs of others first. When we help them develop and perform at their highest potential, we all succeed. That’s why we see our communities, residents, owners, investors, suppliers and employees as partners helping us better serve seniors.

To see our servant-leadership in action, contact us today.

Executive Team
Together, we’re greater. Hear our team discuss the key principles to a culture of partnership.



Joel NelsonJoel is president and chief executive officer of LCS. He is responsible for executing the business strategy across all business lines in the LCS Family of Companies. Joel provides leadership and direction for business growth, service excellence, and enhancing the company’s stability and value among financial partners, property owners, and other stakeholders in the senior living field.

Joel joined LCS in 1986. He worked as the executive director for several communities before serving in various executive level positions including executive vice president/chief development officer, and executive vice president/director of operations where he was responsible for the oversight of serving 30,000+ seniors in 100+ communities.

Currently, Joel serves on the board of managers for Life Care Companies, LCS Holdings, and is a member of the audit committee. He also serves on the insurance captive (Hexagon) board of directors and is a trustee for the Company’s 401(k) benefits program. Outside of LCS, Joel was recently an invited member of the National Investment Center (NIC) operator advisory board. Joel is past chair and current board member of ChildServe, Inc., one of Des Moines largest not-for-profit organizations serving children and families with complex health care needs, and serves on the health services advisory board at Simpson College.

Joel holds a bachelor’s degree in business management and health care administration from Simpson College. He also is a licensed nursing home administrator.

Bridgewater_Diane_2016Diane Bridgewater provides strategic, financial and business operations leadership to LCS and the LCS Family of Companies. In addition to directing all financial aspects of the company, Diane is responsible for overseeing the company’s insurance business line and captive insurance company results, the group purchasing organization, CPS, information technology, compliance, regulatory and legal matters. Through Diane’s diligence, LCS is able to achieve exceptional financial results, increased levels of productivity and outstanding performance outcomes — each of which drives the company’s ability to deliver an outstanding experience to our clients and partners. Diane serves on the board of managers for Life Care Companies LLC and the board of directors for LCS Holdings, Inc. Diane received Bachelor of Arts degrees in accounting and French from the University of Northern Iowa, and earned her CPA license in 1986.


Rick joined the company in 1978 and is executive vice president/senior managing director of life plan communities for Life Care Services, An LCS Company. He is responsible for oversight of the company’s life plan community management services. Rick serves on the board of managers for Life Care Companies LLC, the board of directors for LCS Holdings, Inc., executive leadership and senior living management teams. Rick is also a trustee for the Company’s 401(k) benefits program. He holds dual bachelor’s degrees: one in business administration from Simpson College and one in health care administration from Oklahoma Baptist University. He is also a graduate of the Executive Institute at The University of North Carolina at Chapel Hill.

David Laffey is the executive vice president/senior managing director for LCS Real Estate, An LCS Company. He joined LCS in 2009 as vice president/director of property finance. He is responsible for the organization’s overall business performance related to equity investments, debt placement, asset management, development, and market research. In addition to serving on the board of managers, David holds positions on the company’s executive leadership committee, management committee, and investment committee. Prior to joining LCS, David spent 11 years with Ziegler, most recently as the managing director at Ziegler Capital Markets. He earned his Bachelor of Science in finance from Villanova University and is a frequent presenter at national conferences.

Chris is a respected leader in the field of senior living with a track record in leading operations, building occupancy, fostering capital partner relationships in the real estate and developing new business. Most recently, he has served on the Brookdale Senior Living leadership team as division president. Prior to joining Brookdale, Bird spent seven years working at Marriott Senior Living Services, which was later acquired by Sunrise Senior Living. He has had the opportunity to serve seniors since 1996. As leader of Rental, Chris will focus on meeting the needs of the residents, helping associates with engagement and achieving their goals, and delivering the bottom line for owners and shareholders. Chris holds a Bachelor of Arts in history from the University of Memphis.

Monica provides strategic human resources leadership to LCS and the LCS Family of Companies. Monica is a respected human resources professional with over 20 years experience leading complex HR initiatives with an emphasis in talent strategies, organizational design, culture, and inclusion. Most recently Monica served as the senior vice president, human resources for Nationwide Property Casualty Insurance. She earned her Bachelor of Business Administration in industrial relations human resources with highest distinction from the University of Iowa. Monica holds both the SPHR and SHRM-SCP designations.



Earl WadeEarl Wade is the vice president/senior director of business development for LCS. He is responsible for assisting the LCS Family of Companies with structuring strategic relationships, establishing new partnerships and expanding into new territories. Before founding CRSA in 1989, Earl served as a partner with the accounting firm of Ernst & Whinney (now Ernst & Young), where he led the firm’s senior housing consulting practice. He has served on the board of directors of CRSA Holdings, the BayWoods Cooperative Housing Association, and the Trezevant Episcopal Home. He has also been a member of the advisory committee to the National Continuing Care Data Base and the NIC owner operator advisory council. A graduate of the University of Alabama with a bachelor’s degree in accounting, Earl is also a member of the American Institute of Certified Public Accountants and LeadingAge.