Case Study: LCS Development

Business Opportunity: Redevelopment Project Creates Connectivity for Residents, Visitors

Rolling Green Village

Community at a Glance

Project Scope

Redevelopment, Expansion


Life Plan Community

Unit Mix After Project I

Independent living: 128
Assisted living: 28
Memory care: 22
Skilled nursing: 74
Fee simple patio homes: 291

Units Added in Project I

  • Converted office space into 
    8 private rooms
  • Converted 22 memory care into 
    22 short term rehab rooms

Units Added in Project II

Independent living: 83

Potential Project III

Independent living: 122
New assisted living: 32
Remodeled assisted living: 15


  • Demand for more or enhanced amenities, expanded dining options and a greater sense of community.
  • Unbalanced health center to independent ratio.
  • Undesirable main entry location.

Positive Outcomes

  • Seamless blend between existing campus buildings and the expansion’s modern, fresh exterior design. 
  • Created a community “heart” by relocating and centralizing the main entrance and revitalizing the clubhouse.
  • Placed top three in the repositioning/enhancement category of the 2020 Architecture & Design Awards sponsored by Senior Housing News.
  • Relocated entry for enhanced traffic flow and sense of arrival.
  • Balanced unit mix created more stable revenue generation.


Together with Rolling Green Village, LCS Development expanded and enhanced amenities and dining venues, as well as spaces that foster resident connectivity. Services available are complimentary continental breakfast, home maintenance and groundskeeping, three fishing lakes and walking paths, scheduled transportation to Greenville shops and entertainment. Additional amenities include an indoor heated saltwater pool, and gardening spaces, a salon and barbershop, a library and a fitness center.

Business Profile

Opening in 1986, Rolling Green Village is a not-for-profit community on 175 acres of farmland donated by Hoke and Mildred Smith in Greenville, South Carolina. It started with a vision for a senior living community that met the need for senior care and provided funding for Rolling Green Village to expand their offerings. Though the community has evolved over the years to meet the changing needs of the market, their mission remains the same: to serve older adults by providing an environment that enriches quality of life and fosters independence in a setting nurtured by and established on Christian ideals.

Business Situation

Rolling Green Village and LCS Development have collaborated on master planning since 2009. For more than a decade, LCS Development has managed the community’s projects and revisits the master plan at the completion of each project. The master plan has evolved with the community’s needs and is an important guide to identify the scope of work for the multi-phased project. The initial challenge was to right size the communities balance between health care beds and independent living. Maintaining a proper balance in the continuum is critical. The LCS Development team of design and project managers partnered with outside architects, designers and construction managers to coordinate the ambitious renovation and creation of a wellness center project while also solving residents’ requests for more amenities, expanded dining options, and a greater sense of community.

Right sizing the communities balance between health care beds and independent living, kicked off the first project of the master plan. Because the health care unit mix is larger than the community’s internal demand, there’s potential to create a financial burden on the community when units can’t be filled. Rolling Green Village added independent living to diversify community offerings and accommodate an evolving market. This allowed the community to generate additional revenue to support future projects and meet consumer needs. The most recent project was completed in October of 2020 and included the addition of 60 independent living apartments and 23 cottages to meet the community’s market demand.

While the team augmented independent living availability, the clubhouse and new main entrance were relocated and intentionally designed to create a “town square” feel to provide residents, team members and visitors their much-desired sense of community. The clubhouse is centrally located between the existing and new independent living residences. The location of these amenities makes dining and activities functions easily accessible to all residents. Creating a more walkable community and promoting multiple indoor and outdoor dining options were important considerations for this expansion project.

The expanded dining experience includes two casual dining areas, flex dining, private dining, a piano lounge and a formal dining area.

After several conversations with Rolling Green Village residents, the importance of having a modernized dining experience was a top priority. This feedback guided LCS Development to prioritize dining spaces for this expansion project with multiple dining venues, a central kitchen and a demonstration/display kitchen.

The new dining experiences offer a variety of spaces where choice is abundant and the atmosphere rivals any upscale restaurant. The design and inspiration for the new dining options came from the quaint city of Greenville, where there are more than 100 bistros, cafes, wine bars and restaurants owned by nationally renowned chefs.

As much as improving the dining experience was a goal, so was extending the pre-dining and post-dining experience. In staying true to the concept of multifunctional planning, the design team created the piano lounge, bistro, and billiards/game area to offer residents comfort, flexibility and fun. This provides residents opportunities to socialize and interact with their neighbors before or after a meal.

Partnering with Leaders who Listen

Rolling Green Village is continuing to move forward with its master plan for future growth and success with LCS Development. LCS Development continues to show the importance of active listening and knows that exceptional experiences begin when leaders listen. 

The completion of Project II created a “town square” for resident connectivity. Project II was successful with 100% of sales of all available residences and is 100% occupied. Rolling Green Village’s planning committee is continuing to partner with LCS Development on Project III.

To reach out to the LCS Development team or learn more about our projects, visit

  • Rolling Green Village Piano Lounge
  • Rolling Green Village Game Room
  • Rolling Green Village Dining Room

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