LeadingAge Florida
Join us at LeadingAge Florida's 59th Annual Convention and Exposition.
Strategic Planning: The First Step for Successful Repositioning
Date: Thursday, July 21, 2022
Time: 11:00 AM - 12:00 PM
Track(s): Executive Leadership
Primary Presenter: Traci Berty, Director of Client Strategic Planning & Services, LCS
Co-Presenter: Todd Shaw, Vice President of Development, LCS
Prepare for tomorrow—today. Through proper strategic planning processes, communities can ensure they’re preparing for the future and maintaining survival by crafting market-driven and affordable methodologies. In this interactive session, attendees will learn ways to effectively reposition and differentiate their communities from those of competitors; how to assess operational strengths and weaknesses as well as environmental threats and opportunities. The session will explore strategic planning processes, development, and communication, as well as operational planning to convert strategic goals and objectives into actionable annual plans including timelines, budget, roles and responsibilities.
Learning Objectives:
- Understand market conditions that are currently affecting the senior housing industry.
- Take home a methodology for developing your community’s value proposition that
differentiates from your competitor’s communities. - Learn the Seven Pillars of Success to create high-value strategic objectives, and begin building a
roadmap for getting started with implementation.
