LCS has announced the latest employee honorees to receive SalesFIRST™ Awards. SalesFIRST is an LCS company imperative designed to elevate experiences for residents and deliver industry-leading performance across LCS-owned or managed communities. The biannual award recognizes excellence in Focus, Invest, Responsibility, Systems, and Transparency.

“Each of these honorees embody the LCS SalesFIRST culture to deliver exceptional experiences to our residents and, customers, and their fellow employees,” said Jim Pusateri, SVP/Chief Sales Officer.  “The work of these individuals is truly what sets LCS apart, and we are proud to honor their leadership, dedication and contributions with these awards.”

SalesFIRST honorees include:

FOCUS: Travis Dixon, Director of Culinary Services
Travis joined the Delaney at Parkway Lakes community one year ago and made an immediate positive impact on the kitchen staff, servers, and residents. Always donning his white coat, he understands his and his team's impact on the community. He routinely hosts stand-up meetings with his dining team, invests in the dining team members, and is always eager to meet with residents and prospects to ensure a top-notch dining experiences for all. 

INVEST: Amy Pedone, Sales Engagement Manager
In the last year, Amy has trained more than 200 individuals from across the country in her role as the Sales Engagement Manager. She consistently receives high scores from all who attend her classes because of her unique, individualized approach to training. Amy genuinely believes each person she works with is worth investing not only her time and skills, but also her heart. Her passion for enhancing the learning experience and growing our SalesFIRST culture is evident with every interaction.

RESPONSIBILITY: Mark Monaghan, Sales & Marketing Director
As the top producing Sales & Marketing Director in the rental division with 49 Move-ins year-to-date, Mark demonstrates fulfilling our mission of serving more seniors each day. He takes responsibility of driving team selling through his daily "10 at 10" sales meetings where, in only ten minutes, the sales team along the Executive Director review goals, focus on follow up and assessments, prepare for upcoming experiences, and discuss the team’s commitment to red carpet customer moments. This team meeting has significantly improved the sales culture at The Sterling Aventura as the entire team now actively plays a part in all experiences and events.

SYSTEMS: Theresa Lewis, Marketing Technology Specialist 
In just 10 months, Theresa successfully launched multiple technology pilots to enhance operational efficiency and improve the community sales team's ability to provide enhanced customer engagement. Salesforce integrations led by Theresa have been transformative - streamlining processes and providing valuable insights into customer behavior. This work led to enhancements in the information available to LCS sales teams as they communicate with prospective customers, exemplifying our SalesFIRST focus.

TRANSPARENCY: Michael Berg, Director of Operations Management
When a decision was made to sell a portfolio of communities earlier this year, Michael never wavered in his pursuit of excellence. He displayed incredible sales leadership, kept the team focused and motivated, and continued to build trust through transparency – all to ensure the team, community leaders, and residents experienced a smooth transition. The result was not only a successful transition, but also included exceeding our occupancy goal by almost 3% for the entire portfolio and an achieving a record net operating income.