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Selling (No, Not Marketing) Senior Living Services!

Selling plays a critical role in the senior living industry and should be a top priority for every community. Supporting your sales team and bolstering their skills today can make the difference in successfully delivering on your community’s mission tomorrow.

During the upcoming LeadingAge Florida Convention and Exposition, Mike Marlow, marketing and sales training manager for Life Care Services, will present “Selling (No, Not Marketing) Senior Living Services!” Mike will discuss skills needed to quickly establish relationships, techniques for effective communication, and unique ways to understand and successfully address the needs of all of our customers. Mike’s presentation will share valuable selling techniques that can make the difference in the occupancy and success of your community.

If you’re unable to attend Mike’s session but want to learn how your sales team can prepare for tomorrow, read Mike’s blog, Six Ways to Future-proof Your Sales Team.

Join us at LeadingAge Florida Annual Convention and Exposition, July 29-August 1

Visit LCS at Expo Booth #424
Expo hours: Monday 5-7 p.m. and Tuesday 11:30 a.m. to 2:30 p.m.

Monday, July 30 at 1 p.m.
Education Session: Selling (No, Not Marketing) Senior Living Services!

This presentation covers the critical role of selling in the senior living industry. Using a combination of learning mediums, including case studies, stories about how these behaviors affect occupancy, and highly interactive, illustrative and FUN exercises, attendees are guaranteed to stay engaged, and learn a new way to sell senior living services.

Learning Objectives:
  • Learn atypical selling behaviors and skills to quickly establish relationships of trust to grow occupancy and revenue.
  • Understand effective communication skills to apply to situations in participant’s professional and personal lives.
  • Discuss unique ways to first fully understand, and then, to successfully address the needs of all of our customers, both internal and external.

Faculty: Michael Marlow, Marketing and Sales Training Manager, Life Care Services

Won’t be joining us in Orlando? Check out our Industry Conference Schedule for details on other conferences we’ll be attending.

Hear what others say about working with us. Contact us online or call 515-875-4755 to learn more about how Life Care Services or LCS Development.